Ksh125 Million Marich Fresh Produce Regional Market Investment Prospectus on Course

The County Government of West Pokot and USAID KUZA have conducted a validation exercise of proposed Ksh125 million Marich Market Investment Prospectus at a hotel in Kapenguria.

The investment prospectus will showcase existing opportunities to local and international investors.

It will primarily focus on fresh produce as well as livestock among other investment opportunities.

The proposed market is expected to accelerate value addition and industrial growth for wealth creation and development of the county’s economy, offering a market for local goods and creating employment for the locals.

Marich is in a strategic location, making it accessible to neighboring counties’ markets, among them, Turkana, Elgeyo-Marakwet, Baringo, and beyond.

The validation process of the draft plan was led by Venny Mayaka who is the Deputy Chief of Party, USAID Kuza, and Director of Investment William Ntoina.

The Proposed plan is expected to undergo a three-tier review ahead of its finalization scheduled for the end of March 2022.

Various stakeholders from the Agriculture and Livestock sectors, Kenya National Chamber of Commerce and Industry (KNCCI), Finance, Monitoring and Evaluation (M&E) were present.

USAID Kuza is an Associate Award under the Feed the Future Kenya Livestock Market Systems Activity, a Leader with Associates (LWA) contracting mechanism, held by ACDI/VOCA.

This LWA enables USAID missions in the East Africa region to access specialized services.

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