Football Kenya Federation on Thursday, August 31, 2023, unveiled Azam Media Limited as the FKF Premier League official broadcast partner.
The partnership will run for seven years and is worth USD 1 Million for the first season, with an increment of 10 per cent for the subsequent seasons.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Speaking at the launch of the partnership, FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league as well as Kenyan football at large.
“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” said Mwendwa.
“As a Federation, we remain committed to the development of Kenyan football and as such, we shall continue seeking partnerships with like-minded companies with a view of increasing the commercial value of the league,” he added.
Azam Media LTD, a leading Media and Production company operating on Direct to Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.
