Football Kenya Federation (FKF) on Thursday unveiled the Kenya Broadcasting Corporation, (KBC) as its official FKF Premier League Free to Air (FTA) broadcast partner.
Under this seven-year partnership, the Federation is set to receive USD 1,250,000 Million for the first season, with an increment of USD 100,000 for the subsequent seasons.
KBC, on its part, shall air a total of 68 matches, two every match week, on its TV and Radio platforms.
“This partnership will go a long way in making Kenyan football more accessible for viewership to every household. This exposure will not only increase the commercial value of the league but shall also aid in our long-term vision of making the FKF Premier League self-sustainable,” said FKF President Nick Mwendwa.
“The Ministry of Sports has been very supportive of the Federation’s football development programs at the national level and for this, we say asante sana,” added the FKF President.
The Kenya Broadcasting Channel, the Kenya national broadcaster, will begin airing the FKF Premier League matches from matchday 13 this weekend.
FKF Premier League official broadcast partner
It is only a few months ago that FKF unveiled Azam Media Limited as the FKF Premier League official broadcast partner.
The partnership will run for seven years and is worth USD 1 Million for the first season, with an increment of USD 100,000 for the subsequent seasons.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Speaking at the partnership’s launch on August 31, 2023, FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league and Kenyan football.
“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the league’s visibility and in the long run, making our league even more competitive,” said FKF President Nick Mwendwa.
“As a Federation, we remain committed to the development of Kenyan football and as such, we shall also continue seeking partnerships with like-minded companies with a view of increasing the commercial value of the league,” added the FKF President.
Azam Media LTD, a leading Media and Production company operating on Direct to Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.
