The survey shows some significant differences between genders and demographics in what factors influence their choice of destination.
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Kenya is notably on the cusp of an e-commerce revolution, with 99% of the surveyed consumers saying they prefer buying online and will continue to do so post-Covid.
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A new survey on consumer perceptions and behaviours towards brands conducted by the Madrid-based global communications agency, MARCO, has revealed a definite shift that will inform how companies and organisations engage with their target audiences. The ‘MARCO Research: Post-Covid Consumer
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