Telecommunications Company Telkom Kenya has entered into a partnership with Boomplay Music aimed at enabling its customers to access and stream music affordably.
Telkom Kenya, in a press release, says the partnership will make music more easily accessible to Kenyans, offering subscription packages that will enable Telkom users to access the over 75 million local and international songs on Boomplay for as low as KSh299 a month.
This package will also give Telkom subscribers access to ad-free music and unrestricted downloads from artists such as Otile Brown, Nadia Mukami, Khaligraph Jones, and Nikita Kering, amongst other homegrown and international artists whose music is available on Boomplay.
”This partnership is a great step in our journey to ensure that music is more affordable and accessible to users across the country. With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential,” says Martha Huro, Boomplay’s Managing Director of East Africa.
Her sentiments were echoed by Telkom’s Marketing Director, Eric Achola who noted that “With increased commoditization of the Internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivalled experience. It is strategic partnerships such as these that will make this happen faster.”
“This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on-demand from Boomplay,” he added.
This development is the streamer’s first partnership with a telco in Kenya.
Streaming music packages to be introduced will include daily at KSh49, weekly at KSh159 and a monthly subscription at KSh. 299, which will be charged from the subscriber’s airtime.
Boomplay Music is a media streaming and download service developed by Transnet Music Limited.
As of August 3, 2018, Boomplay Music recorded 10 million installations off the Google Play App store.
It currently has 75 million users.
