By Mercy Chelangat
The government is in the process of developing a new policy that will help streamline public relations practices, enhance accountability, and offer standards for government, private and non-profit organisations.
Principal Secretary for Broadcasting and Telecommunications Stephen Isaboke said the policy, which is now at the draft level, also lays the ground for the eventual establishment of the Institute of Public Relations and Communications Management once passed by Parliament.
Speaking when he presided over the closing ceremony of the 20th Public Relations Society of Kenya (PRSK) Annual Summit in Eldoret on Thursday, December 4, 2025, Isaboke noted that the ministry is also working on the National Communication Policy and the Access to Information Policy.
He further revealed that they are also reviewing the Kenya Information and Communications Act and the Media Council of Kenya Act to make them fit with changes in the communication sector.
“We are also reorganising the Directorate of Information and Broadcasting to make the Kenya News Agency the key part in government communication both at county and sub-county levels,” the PS said.
In addition, he noted that Public Communication Officers are being trained to be more effective and that the government is now embracing new technologies such as Artificial Intelligence (AI) and social media tools to improve communication.
“The future of communication in Kenya and across Africa must be built on trust: communication that is real, grounded, and credible,” he said.
The summit brought together PR professionals who reflected on the future of communication in Kenya.
It was themed: “Beyond Words: Authentic Communication that Shapes Tomorrow.”
