The launch will be officiated by Cabinet Secretary for the Ministry of Information, Communications, and Digital Economy William Kabogo.
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According to MCK, the guidelines aim to help media professionals navigate the challenges posed by technological advancements while maintaining journalistic integrity and public trust.
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MCK CEO David Omwoyo said industry players should engage constructively in the ongoing discourse on AI at national and sectoral levels to address concerns about its use in the media.
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Speaking during his inaugural visit to the Eldoret Media Hub, Omwoyo detailed the threefold purpose behind the establishment of these media hubs.
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The Media Council of Kenya’s support to establishment of press clubs in Kenya is a strategic initiative aimed at empowering journalists, promoting press freedom, and strengthening media professionalism
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MCK Chief Executive Officer David Omwoyo has said that training communication officers based in county assemblies will facilitate journalists' work and hence promote press freedom.
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MCK says the guidelines will seek to ensure appropriate and ethical integration of AI and data for their use in professional journalism in Kenya.
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The report further indicates that legacy media platforms such as television and newspaper recorded increased usage in 2022 compared to radio.
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