According to MCK, the guidelines aim to help media professionals navigate the challenges posed by technological advancements while maintaining journalistic integrity and public trust.
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MCK CEO David Omwoyo said industry players should engage constructively in the ongoing discourse on AI at national and sectoral levels to address concerns about its use in the media.
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Speaking during his inaugural visit to the Eldoret Media Hub, Omwoyo detailed the threefold purpose behind the establishment of these media hubs.
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The Media Council of Kenya’s support to establishment of press clubs in Kenya is a strategic initiative aimed at empowering journalists, promoting press freedom, and strengthening media professionalism
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MCK Chief Executive Officer David Omwoyo has said that training communication officers based in county assemblies will facilitate journalists' work and hence promote press freedom.
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MCK says the guidelines will seek to ensure appropriate and ethical integration of AI and data for their use in professional journalism in Kenya.
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The report further indicates that legacy media platforms such as television and newspaper recorded increased usage in 2022 compared to radio.
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But even as journalists are now being allowed to use mobile phones while in the line of duty, the media regulator is challenging them to ensure they adhere to the code of conduct.
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