Over 5 million customers will win daily and weekly prizes - with communities also benefiting through impact projects across the country.
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Initial stage of the programme will upgrade about 600 basic and tertiary institutions, offer over 10,000 scholarships and digital skilling for teachers.
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The deal signals Safaricom’s readiness to offer more than voice, data and mobile money services in line with its vision 2030 to be Africa’s leading purpose-led technology company.
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Over the past two and a half decades, Safaricom’s growth has been powered by partnerships, innovation, and the trust of Kenyans.
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With VybCall, customers will now entertain their callers with curated video content as they wait for the call to be answered, adding a visual twist to the traditional ringback tone.
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The initiative is also part of Safaricom’s broader sustainability agenda and its goal to become a net-zero carbon-emitting company by 2050.
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The team, made up of 25 of the most outstanding players, will depart Nairobi on Saturday evening, 6th September
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The award is in recognition of Safaricom’s Artificial Intelligence (AI)-powered Supply Market Analysis initiative.
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