Yvonne, a young and ambitious lady from humble beginnings, bought a Ksh 20 data bundle using M-PESA, not knowing it would be the purchase that changed her life.
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In its Kenya operations, Safaricom company recorded a 22.6% growth in net income to Ksh 58.2billion.
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Over 5 million customers will win daily and weekly prizes - with communities also benefiting through impact projects across the country.
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Initial stage of the programme will upgrade about 600 basic and tertiary institutions, offer over 10,000 scholarships and digital skilling for teachers.
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The deal signals Safaricom’s readiness to offer more than voice, data and mobile money services in line with its vision 2030 to be Africa’s leading purpose-led technology company.
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Over the past two and a half decades, Safaricom’s growth has been powered by partnerships, innovation, and the trust of Kenyans.
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With VybCall, customers will now entertain their callers with curated video content as they wait for the call to be answered, adding a visual twist to the traditional ringback tone.
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The initiative is also part of Safaricom’s broader sustainability agenda and its goal to become a net-zero carbon-emitting company by 2050.
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