Dreams came true for 20-year-old Yvonne Wanjiku Kang’ara from Ngeu, Kiambu County, who has become the first winner of Ksh 1 million in Safaricom’s ongoing Shangwe @25 consumer promotion.
Yvonne, a young and ambitious lady from humble beginnings, bought a Ksh 20 data bundle using M-PESA, not knowing it would be the purchase that changed her life.
That simple transaction earned her an entry into the draw, making her the first millionaire in the campaign launched to celebrate Safaricom’s 25th anniversary.
What Yvonne Wanjiku Kang’ara said after winning Ksh 1m in Shangwe @25 consumer promotion
Overwhelmed with joy and disbelief, Yvonne recalled the moment:
“I am still in shock that the Ksh 20 I used to buy a data bundle has turned me into a millionaire courtesy of Safaricom. When I received the call, I thought it was a fraud until my mom and I confirmed the number as the official Safaricom line (0722000000). This is truly life-changing for me and my family. I plan to use part of the money to further my studies, help my mother start a business, and build a home for my grandmother in Londiani, where I was raised.”
In addition to her prize, Yvonne also received Ksh 250,000 to support a community project of her choice, which she plans to donate to a local children’s home.
The contribution will go towards providing food, bedding, and essential items for children in need.
Speaking during the announcement, Safaricom CEO Peter Ndegwa celebrated Yvonne’s win as a symbol of the company’s 25-year purpose of transforming lives:
“Today, we celebrate our first millionaire under the newly launched Shangwe @25 campaign. It’s heartwarming to see how a simple Ksh 20 data bundle can transform a life, turning a young Kenyan like Yvonne into a millionaire. At Safaricom, this is what we stand for, creating opportunities and transforming lives,” Ndegwa said.
What are Safaricom customers winning under Shangwe @25 promotion
Since its launch, Shangwe @25 has been rewarding customers daily and weekly with cash prizes, data bundles, devices, and business support tools.
More than 5 million customers are expected to win prizes worth over Ksh 250 million throughout the campaign period.
As part of the promotion, 25 customers will each take home Ksh 1 million and an additional Ksh 250,000 to support a community project of their choice.
25 small and micro businesses will win Bajaj tricycles to power mobility and trade. 15 large and medium enterprises will each receive Ksh 500,000 to fund community projects.
25 other small and micro businesses will win stock worth Ksh 250,000, with daily winners taking home airtime, data, and instant M-PESA cash prizes.
How to participate in Safaricom’s Shangwe @25 promotion
Customers can participate by transacting on M-PESA, sending money, paying with M-PESA, using or redeeming Bonga Points, or purchasing any Safaricom product such as data or voice bundles, digital services, or Home Fibre subscriptions.
Merchants and M-PESA agents also stand a chance to win through Buy Goods, Pochi La Biashara, and transactions of KES 1,000 or more.
The Shangwe @25 campaign is part of Safaricom’s 25th anniversary celebrations, a nationwide effort to thank customers, delight communities, and showcase 25 years of connection, innovation, and impact.
