By Naomi Cheruiyot
Journalists have been advised to embrace digital content creation and promotion of local stories as a way of adapting to the ever-changing media industry.
Director of Media Training and Development at the Media Council of Kenya (MCK) Victor Bwire says journalists should use local content while doing their stories so as to suit the community around them.
Through this, Bwire said, journalists will be able to get income for themselves from the stories they are doing on different platforms.
”Journalists should use local content so that they can bring the uniqueness of journalism working in different counties around the countries,” said Bwire.
He spoke in Eldoret during a workshop for journalists drawn from Uasin Gishu County on the digital era and content creation.
The MCK Media Training Director further called upon the journalists to develop public interest in their stories so as to bring solutions to the current issues in society in a safe environment.
“Journalists should be in the forefront in being the voice of the voiceless in the community,” he said.
Bwire also noted that as a media regulator, MCK is ready to help journalists to develop content and better themselves financially by supporting the establishment of press clubs in all 47 counties.
The press clubs, the MCK senior official said, will help in championing the safety of journalists as well as their wellbeing.
