The Media Council of Kenya on Thursday, May 15, 2025, released its annual State of the Media Survey Report 2024.
The survey covered all 47 counties in the 8 regions and targeted the Kenyan population aged 15 years and above. Its target survey sample size was 3,602 respondents.
Which is the most-listened to radio station in Kenya?
The report shared details of some of Kenya’s most listened-to radio stations, with Royal Media Services’ Radio Citizen ranked top.
“Radio Citizen is the most listened-to station in a typical week, with 29% of respondents reporting it as their preferred choice. This is followed by Radio Jambo (24%) and Radio Maisha (20%), which also command significant audience shares,” read part of the report seen by Uasin Gishu News.
“Other stations with notable listenership include Milele FM (14%), Classic 105 FM (12%), Inooro (11%), Kameme (11%), Radio 47 (9%), KISS 100 (8%), Hot 96 (7%), and Kass FM (7%),” the report added.
The statistics show a significant positive change compared to 2023, where Radio Citizen led with a 22% share, Radio Jambo followed at 14%, and Radio Maisha came in third at 11%.
Top 10 most listened to radio stations in Kenya
- Radio Citizen – 12%
- Others – 9%
- Classic 105 FM – 7%
- Radio Jambo – 6%
- Inooro – 5%
- Kameme – 5%
- Milele FM – 4%
- Radio Maisha – 4%
- Radio 47 – 4%
- Ramogi FM – 3%
Main source of news among Kenyans
The report further revealed that television remains the most consumed medium, with 26% of respondents reporting consuming it in the past week.
Social media closely follows at 24%, while radio accounts for 23% of usage.
“These figures represent a decline from the 2023 survey, which indicated that 33% of Kenyans primarily consumed television content,” the report noted.
However, social media emerged as the predominant source of news for most Kenyans, indicating a shift in consumption habits and the increasing prominence of digital platforms.
Nevertheless, television and radio remain the go-to channels for news dissemination, whereas newspapers, online news websites, and interpersonal networks are comparatively less utilised as primary news sources.
Most-watched TV stations in Kenya
On TV viewership amongst Kenyans, the Media Survey Report 2024 shows Citizen TV dominates 75% of respondents tuning in weekly. NTV is at 31% and K24 TV is at 28%.
KTN Home attracts 24% of viewers, while Inooro TV is watched by 17% of respondents.
“Compared to 2023, there is a significant percentage change. Citizen TV had a substantial viewership of 35% in both. NTV was polled at 11% of viewership, KTN Home with 8%, while Inooro was at 6%,” noted the report.
List of most-watched TV stations in 2024
- Citizen TV – 53%
- Inooro TV – 6%
- K24 TV – 5%
- NTV – 5%
- Maisha TV – 4%
- DSTV – 4%
- KTN Home – 4%
- Ramogi TV – 3%
“From the respondents, Citizen TV emerged as the most watched TV station at 53%, an increase from 35% in the 2023 survey. Inooro TV came in second at 6%, K24 and NTV were tied at 5%, with both dropping from 11% and 7% in the last year. New entrant into the space was DSTV,” the report noted.
