Parents have been asked to ensure content their children consume on social media platforms do not corrupt their morals.
The Kenya Film Classification Board (KFCB) says during this time when learners are at home for short holidays, parents guardians and caregivers need to be keen on the kind of content the children are exposed to.
“We must get concerned by the kind of content and material our children are consuming on TV, radio, online and other broadcast channels such as Tiktok, and guide them appropriately,” KFCB acting Chief Executive Officer Christopher Wambua said.
He spoke on Friday during an interview on Spice FM.
Wambua noted that those responsible to handle children must work on monitoring the kind of content they are exposed to.
The KFCB acting boss further affirmed their commitment to working with relevant stakeholders in the industry to enhance the safety of children when accessing digital broadcasting platforms.
“Research has shown that film and media content influence the behaviour and the thinking of consumers, especially children who are most impressionable, ” Wambua said.
Digital Parenting
He further revealed that KFCB is already working with among others Communication Authority of Kenya, Google Kenya, Evimet Communications Solutions Limited, Netflix, and CODE-IP Trust on Digital Parenting and Child Online Protection programs.
The programs, he said seek to equip parents and or caregivers with skills and knowledge on digital parenting.
They are also aimed at sensitizing children on the dangers of internet-driven content consumption as well as monitoring their online interactions.
KFCB already has a partnership with Netflix and other stakeholders who will soon be meeting for a strategy meeting on the ongoing Digital Parenting Program expected to be launched later this year.
Wambua further challenged broadcasters to adhere to the watershed period.
Broadcasters are not allowed to air content which is not suitable for children under 18 between 5 am and 10 pm.
“We are concerned that some broadcasters are blatantly going against the Watershed Period,” the acting KFCB CEO said.
