The North Rift Economic Bloc (NOREB) has launched a new initiative that seeks to promote export in the region.
NOREB Chief Executive Officer (CEO) Dominic Biwott says they already have an export strategy developed with help of other stakeholders aimed at opening up the multi-billion potential that the region has in the export sector.
Biwott in an interview with Uasin Gishu News notes that the bloc that brings together 8 counties has a potential of an estimated 100 billion in the sector.
He named the existence of an international airport, dry port, and fertile soil that can accommodate diversification as some of the areas that need to be fully utilized to unlock the region’s potential.
“We have an airport in Eldoret where a number of cargo planes come fully loaded but return empty. This is an area that we need to take a keen look at so that what is produced here can be exported,” Biwott said.
“We have a dry port currently being used as a university campus that was meant for utilization as an export point for agricultural products which we also need to take advantage of,” he added.
The former Nandi Deputy Governor further said the North Rift region has a huge potential in the production of high-value crops such as Avocado, macadamia, passion fruits as well as general fruits and vegetable farming – crops that have a huge market internationally.