TVS Motor Company, a global leader in two and three-wheeler manufacturing has launched the TVS Apache RTR 180 in Kenya.
The company is associated with its long-standing distribution partner in Africa – Car & General for this new venture.
The introduction of TVS Apache in Africa marks a major milestone, bringing a legacy of racing excellence, advanced technologies, and two decades of global credibility to Kenyan biking culture.
Qualities of TVS Apache motorcycle
TVS Apache nameplate is the touchstone of TVSM’s “Track to Road” philosophy that guarantees urban enthusiasts experience race-bred innovation, setting new benchmarks for technology and performance.
With over 6.5 million riders in over 60 countries TVS Apache has evolved into a global phenomenon and its arrival in Kenya is a major moment in the evolution of Kenyan biking culture and an opening of doors to a new generation of enthusiasts to experience performance, style, and innovation.
The TVS Apache RTR 180 represents the prefect blend of power, precision and performance, forged from 43 years of TVS racing heritage.
It is equipped with 177.4cc high-performance engine, delivering ultimate performance of 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM. It features disc brakes, and adjustable race-tuned suspension, ensuring an exhilarating ride experience.
The motorcycle features beast-inspired LED headlamp, tubeless tyres with wider rear tyre, 5-speed gear box and much more, making it a true benchmark in its category.
Close on the heels of the EICMA debut where TVSM wowed visitors with its ambition, versatility and scale, the introduction of Apache in Kenya is a statement of intent to expand its global footprint by entering new markets to go deeper in existing geographies with the larger aim to deliver world-class, race-proven engineering in every market, fuelling aspirations and transforming lives.
How Kenyan market informed launch of TVS Apache
Commenting on the launch, Peyman Kargar, President – International Business, TVS Motor Company, said, “Kenya is central to TVSM’s continental ambitions, given its role as a regional commercial hub and its influence on motorcycle culture across East Africa.”
“The nation’s growing community of discerning riders and evolving urban infrastructure make it the ideal market for the Apache’s debut. This move further strengthens TVSM’s commitment to serve Kenyan consumers with products that enhance their mobility aspirations and complement their lifestyles,” he added.
Launch of new premium motorcycle – TVS Apache RTR 180, enhances the company’s commitment to offering performance-led, premium mobility solutions across Africa.
Kargar further said the product has been designed with a combination of racing-inspired power and technology with comfort, durability and efficiency.
“There is immense potential in this market and through our strong partnership with Car & General, we aim to continue expanding our presence in Africa,” he noted.
This year, TVSM celebrates 20 years of Apache, which has evolved into a strong community and has also set a new standard in design, engineering and technology.
TVS Apache is one of the most celebrated performance motorcycle series globally.
Car and General partnership with TVS motor company
Mr. Vijay Gidoomal, CEO and , Car & General, said, “Our partnership with TVS Motor Company gets stronger with the launch of TVS Apache RTR 180 to the Kenyan market.”
“This launch marks an important step in enhancing the motorcycle landscape, bringing together advanced performance, design and reliability,” he added.
The product will be available across 12 Car & General dealerships across Kenya.
TVS RTR 180 is positioned to offer strong value in its segment, priced at Ksh 269,990 and comes in an impressive palette of colours — Pearl White, Matte Blue, Gloss Black and Matte Grey.
