Soy United FC is playing its National Super League (NSL) home matches at the Eldoret ASK Showground. Photo: Soy United FC/Facebook.

Soy United FC Launches Partnership Drive to Fund 2026/2027 Season

Soy United Football Club has opened talks with businesses, corporates and individuals to secure official partnerships ahead of the 2026/2027 season, as it looks to expand beyond match-day costs.

The National Super League (NSL) side, which calls itself one of the region’s leading football institutions, listed 11 partnership categories in a media release issued Thursday, July 2, 2026. They range from Official Refreshment & Hydration and Medical Partners, to Media & Digital, Transport, Branding, and Man of the Match Award sponsors.

Unlike traditional sponsorship, the club says it is packaging deals around measurable business value and community impact.

Part of the action during the NSL match between Soy United FC and Kibera Black Stars at the Eldoret ASK Showground. Photo: Soy United FC/Facebook.

Partners will get exclusive category rights, brand visibility at home matches, logo placement, social media recognition, and access to club hospitality and CSR programmes.

Team Leader Ayiro Edwin said the club wants collaborators, not just financiers.

We are not looking for a logo on a jersey. We want partners who will help us build systems for youth development and make football sustainable here in Soy,” he said.

Soy United FC players during a training session at Kipchoge Keino Stadium
Soy United FC players during a training session at Kipchoge Keino Stadium in Eldoret on January 11, 2025. Photo: Soy United/Facebook.

On why the club is pushing for multiple niche partners instead of one title sponsor, Edwin explained the strategy.

Splitting roles like hydration, transport, and medical care allows more local businesses to take part. It also reduces risk for the club if one partner pulls out,” he said.

Pre-season preparations are already underway, and Soy United FC says it wants partnerships concluded before the 2026/2027 NSL season starts.

The club, promoted to NSL last season finished 10th.

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