Over 120 businesses in the Rift Region have benefited from the Grow with Safaricom Business forum, a platform designed to empower entrepreneurs with the knowledge and skills that can help them to sustainably accelerate their growth.
The forum held under the theme ‘Fueling financial growth through innovation’ brought together MSMEs and large enterprises for interactive sessions designed to equip them with tools and knowledge to digitise operations, improve customer experience and scale their ventures.
Since its inception in March 2024, the forum has reached over 1,000 businesses in the Coast, Nairobi, Greater Western and Mt. Kenya regions.
“Through Grow with Safaricom Business, we are exploring frameworks that support real-world financial progress and sharpen the decision-making of businesses. We focus on technology, people, and knowledge to create tangible opportunities for businesses to succeed,” said Frankline Okata, Ag. Chief Enterprise Business Officer, Safaricom PLC.
Through the series, businesses exchange ideas on how they can leverage digital technologies to enhance their market reach, streamline operations, and create a strong brand presence online.
Safaricom is the leading telecommunications company in East Africa. It is intended to transform lives by connecting people to people, people to opportunities and people to information.
How many customers does Safaricom have?
Currently, the company has over 49 million customers connected, and it plays a critical role in society, supporting over 1.1 million jobs both directly and indirectly.
Safaricom’s total economic value was estimated at Ksh 562 billion for the 12 months through March 2024.
It is listed on the Nairobi Securities Exchange and with annual revenues of close to Ksh 388 billion as at March 2025, Safaricom provides connectivity through a wide range of technologies, 2G, 3G, 4G and 5G in aggregate, covering over 99% of Kenya’s population.
In addition, Safaricom runs the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, the world’s first mobile money transfer system.
By empowering over 34 million customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to 83.7% in 2021 of the adult population from a low of 26.7% in 2006 and generated over KES 161 billion in revenue as at FY25.
